Every season, we’re all guilty of surfing the waves of cable TV channels to check the next line-up to see who’s the new victim of shameless twerking for brand dollars. But the bigger question is, are those dollar amounts reallyworth it or is it all a ploy for the attention-seeking narcissist and advertising bucks?
When I look at my 17 year-old niece and contemplate all the disturbing trends in pop culture that is forced upon her, I think about my job as a media influencer by way of public relations and I feel responsible. And I think, We’ve got to do better!
There’s “Basketball Wives”, “Love & Hip Hop”, “The Real Housewives”, “The Bachelor”, “Big Brother” and even on ABC Family — a supposed family channel there are reality TV Shows that force conversations about sex and gender upon 2 year olds and that’s absurd! But we sit back and keep quiet for fear of verbal backlash from imaginary ‘powers that be.’
As brand influencers — whether of products, personalities or celebrities, we have to start using our power for good and not just for the good of bank accounts, bottom-lines and contract re-ups. But for the good of our global media world.
When ish hits the fan — and it will — think about what role you or your clients may have played when you said yes to the buffoonery we’re watching through the phenomenon of reality TV.
@1stLadyofPR is a #Branding Nerd. Lover of #Archetypes. #PRTherapist. Author of #1stLadyRules + Founder of @TMORRISONAGENCY.